Fortunate Fourth Creations & Media 
About this Nominee
Erica Smith is the Founder and CEO of Fortunate Fourth Creations & Media, a Kalamazoo-based creative wellness company that is redefining how art can be used to strengthen individuals, organizations, and communities. Nominated for Entrepreneur of the Year, Woman-Owned Business of the Year, and Minority-Owned Business of the Year by the Southwest Michigan Chamber of Commerce, Erica has built a business unlike any other in the region by creating her own niche at the intersection of art, wellness, and community impact.
What began as a creative outlet evolved into a purpose-driven mission: helping people heal, connect, and thrive through the power of art. Recognizing that many people believe they “aren’t creative,” Erica intentionally designed experiences where artistic talent isn’t the goal. Instead, art becomes a tool for self-expression, stress relief, team building, confidence, and meaningful conversation.
Every canvas used in Fortunate Fourth Creations & Media is hand-drawn by Erica, transforming each workshop into a unique experience. From youth affirmation projects and community art initiatives to corporate wellness programs and nonprofit retreats, she has created safe, welcoming spaces where creativity becomes a catalyst for healing and human connection. Her workshops have reached youth, educators, nonprofit organizations, businesses, government agencies, and community groups throughout Southwest Michigan, demonstrating that art belongs everywhere, not just in galleries.
Erica’s entrepreneurial journey reflects resilience, innovation, and a deep commitment to serving others. Rather than competing in crowded industries, she created a category of her own by combining therapeutic art experiences with community engagement and workplace wellness. Her work helps organizations reduce stress, strengthen relationships, inspire creativity, and invest in the well-being of the people they serve.
Beyond her business, Erica is a dedicated community leader who serves on multiple nonprofit boards, mentors emerging entrepreneurs, partners with local organizations, and creates opportunities for youth and underserved communities to experience the transformative power of creativity. She believes that art is more than something we create—it is a powerful tool for healing, empowerment, and lasting change.
Through vision, authenticity, and innovation, Erica Smith has proven that entrepreneurship isn’t just about building a successful business. It’s about creating meaningful impact, challenging traditional ideas of wellness, and leaving communities stronger than she found them. Her work continues to inspire others to embrace creativity as a pathway to connection, resilience, and hope.